01 — Expertise
Expert & creative minds
Best-in-class travel professionals from around the world bring a global perspective, deep industry experience and a real appetite for innovation to every booking.
Since 2010 · A global travel company
Find your special travel partner today.
Smarter search, better fares, and a real expert on the line whenever you need one — 24/7, in your language.
People first · inside and out
Growth doesn't come without care.
We care for our customers — external and internal alike — the way a true travel partner should.
15+ years of expertise
We work with focus and innovation.
15+ years of proprietary travel technology — now supercharged with AI — helping partners and travelers go further, for less.
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Why LBF Travel
People who know travel. Technology that keeps them ahead.
Three things set us apart — and they show up on every trip we touch.
02 — Technology
The latest travel technology
Proprietary, AI-assisted booking technology on a globally scalable, multi-lingual, multi-currency engine — so the best fare, routing and stay surface in seconds, anywhere in the world.
03 — Care
Genuinely customer-oriented
We build quality travel products our customers and partners love, respond to every query promptly and respectfully, and handle each issue with real sensitivity.
1M+
Passengers per year
200+
Expert agents
20M+
Site visitors per month
5
Ways to book travel
15+ yrstrusted travel partner
Our story
A leading global travel company.
LBF Travel operates multiple contact centers staffed by 200+ expert travel agents, assisting leisure and business travelers who want to research, plan and book the best options available.
- A hybrid model — self-serve web, mobile and tablet apps, plus 24/7 multilingual contact centers, email and live chat
- Over 100 combined years of senior leadership across every facet of travel
- State-of-the-art, in-house tools built for productivity and customer satisfaction
What we stand for
Vision, mission & values
01Vision
To be the most trusted and loved name in travel — for the people we serve, the team we build, and the partners we grow with.
02Mission
To blend genuine human expertise with the latest technology and AI, and deliver travel that's smarter, simpler and better value for everyone.
03Values
Create boldly. Work as one. Put people first — and respect the world we help others explore.
Founder's message
Travel is being reinvented — and we intend to lead that change, not chase it. We invest relentlessly in technology and AI so every journey is smarter, faster and better value. But a trip is never just a transaction: behind every booking is a real person with a real plan, and an expert who genuinely cares. However fast our technology moves, people will always come first at LBF — that's my promise to you.Michael H. ThomasChairman & CEO
What we do
The right travel solution, under one roof.
15+ years of travel expertise, applied end to end, for travelers and partners alike.
01
Comprehensive travel solution
Affordable, effective travel under one roof — live support and websites powered by our own technology, offering every travel product without redirecting you to airlines or third-party vendors.
02
Travel process fulfilment & outsourcing
Creative, experienced experts focused solely on travel and travel technology — running sales, service, ticketing, accounting and fraud prevention as an extension of your brand.
03
Travel technology consulting
Travel-domain consultants with experience across geographically dispersed clients, turning operational know-how into AI-ready systems and automation that ship.
What we offer
Built for travelers. Trusted by suppliers.
For travelers
Everything a trip needs, booked your way.
One team for every part of the journey, from the first flight to the last night's stay.
500+Airlines
1M+Hotels
180+Countries
Book your way
Start booking
Email Chat Online Phone Apps
For airlines & suppliers
A partner that moves your inventory.
Consolidators, airlines and suppliers: partner with us and we’ll sell your products to millions of travelers through our brands, our technology and 200+ expert agents.
20M+Monthly travelers
200+Expert agents
4Consumer brands
Who we work with
Partner with us
Consolidators Airlines GDS Hotels Car networks Cruise lines Insurers
01
02
03
04
05
06
Seats
Preferred seating and upgrades, sold at the right moment
Baggage
Checked and excess bags across every channel
Meals
In-flight meals as part of a complete itinerary
Revenue & yield
Demand generation and fare tech for your routes
Distribution
Reach 20M+ monthly travelers across our brands
Fraud prevention
Risk screening on every transaction we process
The LBF challenge
Found a better fare? Challenge us.
Flights, hotels, cars, cruises or a complete holiday: share the best quote you’ve found and our experts, armed with private fares and AI-assisted search, will work to beat it on price, value or both.
- Private and published fares many booking sites can’t show
- Real experts who check every option for you
- Support before, during and after your trip, 24/7
Take the challenge
Beat my quote.
Send us your itinerary, travel dates and the price you’ve found.
Where we fly
Destinations across six continents.
Wherever you're headed, our fares and our experts reach it. Explore deals by region.
Flight deals
Asia
Temples, megacities and island escapes.
Flight deals
Africa
Safari, desert and endless coastline.
Flight deals
Europe
Old-world cities and sun-soaked coasts.
Flight deals
North America
Coast to coast, city to national park.
Flight deals
South America
Andes, Amazon and golden beaches.
Flight deals
Oceania
Reefs, harbour cities and the outback.
Clients' testimonial
The reviews that mean the most.
In their own words, from travelers our team has helped.
01 / 03
Fun @ LBF
A happy place we all look forward to.
Team LBF keeps an atmosphere of fun at work — because people who enjoy the journey take better care of yours.
Our story
The company behind a better way to travel.
A leading global travel company since 2010, pairing proprietary technology with expert people to help travelers research, plan and book the best way to go.
2010Founded
200+Expert agents
1M+Passengers a year
24/7Multilingual support
Our story
Travel expertise, powered by our own technology.
LBF Travel is a leading global travel company, operating multiple contact centers staffed by 200+ expert travel agents who help leisure and business travelers research, plan and book the best options.
We work closely with airline partners to maximize revenue and sell-through on their routes, while giving travelers exceptional prices on the trips they actually want. Our senior leadership brings 100+ combined years across every facet of the industry, and our agents work with state-of-the-art in-house tools built for productivity and customer satisfaction.
Our consumer brandsSmartFaresTravelationCheapFlightNowJetUpFront
100+ yrscombined leadership experience
1M+
Passengers per year
200+
Expert agents
20M+
Site visitors per month
6
Languages spoken
Who we are
Online when it's faster. Human when it matters.
Our hybrid model pairs desktop, mobile and tablet booking platforms with personalized service through 24/7 multilingual contact centers, email and live chat.
- Travel process outsourcing: sales and customer service, web chat, email, fraud prevention, ticketing and accounting
- Travel technology consulting: product development, system procurement and process automation
- End-to-end booking transactions, handled under one roof
What we stand for
Vision, mission & values.
The principles behind every trip we plan and every partner we serve.
01Vision
To be the most trusted and loved name in travel — for the people we serve, the team we build, and the partners we grow with.
02Mission
To blend genuine human expertise with the latest technology and AI, and deliver travel that's smarter, simpler and better value for everyone.
03Values
Create boldly. Work as one. Put people first — and respect the world we help others explore.
Our expertise
Three strengths that set us apart.
The capabilities behind every booking, every brand and every partnership.
01
Multilingual support
A multi-lingual, multi-currency retail engine with localized content, and agents who speak your language.
02
In-house media marketing
We promote and market our travel products ourselves, in a high-quality, cost-effective way.
03
Proprietary technology
Industry-leading flight search on our own retail engine, now enhanced with AI-assisted search, in-house packaging and private and published fares.
From our CEOMichael H. ThomasChairman & CEO, LBF Travel, Inc.
At eight, my mother hung a name tag around my neck and sent me flying alone from Senegal to Germany for a summer with family near Frankfurt. I have loved travel ever since, and I'm proud and privileged to lead 850+ talented people who help travelers worldwide plan, research and book their trips.
We serve travelers from most of the world, with specialists in English, Spanish, Portuguese, French, Chinese and Thai, and we keep adding languages. Our mission is the best technology to plan and book, however you prefer, with agents and chat desks staffed 24×7×365, because the human touch matters and no one should face long waits or endless phone menus. Dedicated teams secure the best contracted rates on flights, hotels and car rentals. Travel makes the world smaller and better, and we're proud to play our part.
Executive leadership
Led by people who have built travel companies before.
Decades of experience across online travel, operations and finance.
Meet the leadership teamEmployee care & social responsibility
Giving back, at every level.
We care for our people, our communities and the environment, and we commit to giving back through initiatives across the company.
01
Environment care
Reducing our footprint across every office.
02
Promoting sports
Teams, tournaments and healthier workplaces.
03
Blood donation
Regular donation drives across our centers.
04
Tree plantation
Planting for greener communities.
05
Disaster relief
Standing with communities when it matters most.
06
Kids' mentoring & education
Mentoring and learning support for children.
What we do
Complete travel solutions, start to finish.
Through our subsidiaries, LBF Travel delivers online and offline booking, travel process outsourcing and technology consulting, all under one roof.
3Core services
8Travel products
24/7Live support
6Languages
Our process
Look, Book & Fly.
Committed to quality products and services.
Through our subsidiaries, LBF Travel delivers online and offline booking for travelers, retail and corporate travel management, and automated wholesale distribution of international and domestic travel products.
Our globally scalable, multi-lingual and multi-currency retail engine serves localized content anywhere. Across our multinational operations and high-end technology, the focus never changes: a high-end product, delivered with excellent customer service.
LBF Travel
Multiple GDSsGlobal distribution
B2BTrade partners
PartnersSuppliers
AncillariesSeats, bags, meals
AirlinesDirect connect
B2CTravelers
01
Look
Compare real options across 500+ airlines and a million-plus stays, surfaced by technology and checked by experts.
02
Book
Confirm online in a few taps, or let an agent secure the fare for you by phone, chat or email, 24/7.
03
Fly
Travel with a real team behind you. Exchanges, refunds and cancellations are handled by the same people.
Our services
Three services. One standard of care.
We don't redirect travelers to airlines or other vendors. We handle the entire reservation cycle ourselves.
01
Comprehensive travel solution
Flights, hotels, car rentals, insurance, activities and cruises at the most affordable prices, all under one roof. Our experts handle not just the booking, but post-reservation queries, exchanges, refunds and cancellations too.
02
Travel process fulfilment & outsourcing
Experts focused solely on travel run your day-to-day operations, with data analytics and monitoring built in, so you gain efficiency and cost savings while we keep improving your processes.
03
Travel technology consulting
Travel-domain consultants guide system procurement, application development, implementation, process automation and database management, through to true end-to-end transaction processing.
Travel technology & AI
Technology that keeps you a step ahead.
We pair our proprietary booking engine with AI-assisted tools, so our experts find better options faster and every trip is simpler and safer.
AI-assisted fare search
Smart search scans published and private fares across hundreds of airlines to surface the best value in seconds.
GDS & direct airline connectivity
Multiple GDSs plus direct airline connections give us wider inventory, richer content and more ways to save.
Fare intelligence
Market data helps our agents spot better fares and smarter routings for every request.
Intelligent fraud screening
Automated risk checks on every transaction protect travelers and partners alike.
Always-on digital service
Web, apps and chat, backed by real agents 24/7, so help is always a tap or a call away.
Automation for partners
Process automation and API-led integrations that scale travel operations efficiently.
What we offer
Built for travelers. Trusted by suppliers.
For travelers
Every part of the journey, at home or abroad.
Domestic and international travel, booked online or with an expert on the line.
500+Airlines
1M+Hotels
180+Countries
Book your way
Start booking Email Chat Online Phone Apps
0102030405060708
Domestic air
Great fares on routes close to home
International air
500+ airlines and smart routings
Domestic hotels
The right stay, wherever you land
International hotels
A million+ properties worldwide
Car rentals
Gate pick-up in 180+ countries
Cruises
Ocean & river, every major line
Holiday packages
Flight, stay & transfers in one price
Travel insurance
Cover for the unexpected
For airlines & suppliers
A partner that moves your inventory.
Consolidators, airlines and suppliers: partner with us and we’ll sell your products to millions of travelers through our brands, our technology and 200+ expert agents.
20M+Monthly travelers
200+Expert agents
4Consumer brands
Who we work with
Consolidators Airlines GDS Hotels Car networks Cruise lines Insurers
01
Seats
Preferred seating and upgrades, sold at the right moment
02
Baggage
Checked and excess bags across every channel
03
Meals
In-flight meals as part of a complete itinerary
04
Revenue & yield
Demand generation and fare tech for your routes
05
Distribution
Reach 20M+ monthly travelers across our brands
06
Fraud prevention
Risk screening on every transaction we process
Our brands
You may already know us by another name.
LBF Travel owns and manages consumer brands that together reach millions of travelers every month.
SmartFares
Flights · Vacations
Low fares on flights and vacation deals, backed by real agent support.
Travelation
Flights · Itineraries
Discounted airfare and complete itineraries, with the service of a traditional agency.
CheapFlightNow
Budget flights
Fast, no-fuss access to low fares on routes worldwide.
JetUpFront
Business · First
Premium cabins and upgrades, priced for the way you fly.
Consolidators & suppliers
Let's sell your products together.
Consolidators, wholesalers, airlines, hotels and travel suppliers: we’ll put your inventory in front of millions of travelers through our brands, our technology and 200+ expert agents. Talk to our business team directly.
Helpful to include
- Your company and the products you’d like us to sell
- The markets or routes you’re focused on
- Your commercial model and what success looks like
Leadership team
The people behind every journey.
Industry veterans in online travel, operations and finance, leading 200+ expert agents across our global centers.
200+Expert agents
4Global centers
6Languages
2010Founded
Executive leadership
Experience you can trust.
Three leaders with 75+ years of combined experience across online travel, operations and finance.
Chairman & CEO
Michael H. Thomas
Michael has been in online travel since 1995, when he founded OneTravel in the barn of a Pennsylvania sheep farm. After Amadeus and Terra Lycos acquired control in 2000, he ran the company until 2004.
He went on to found BookingWiz in 2005, co-found Sprice (acquired by Travelport in 2010) and found AllMedicalTourism in 2008. With LBF Travel, founded in 2010, he brings a transactional focus back to his travel ventures, with an eye on global expansion.
Online travel since 1995Founded OneTravelCo-founded SpriceFounded LBF Travel, 2010
Managing Partner
Vikas Prabhakar
Vikas brings 20+ years across business process outsourcing, operations and client management, start-ups and business development. He laid the foundation for LBF India and has grown it many times over, driving revenue, new markets and new clients.
He played a key role in conceptualizing, developing and launching new products. His career spans Mondee, Fareportal (where he led sales, revenue and call-center management for the India centre), IBM and Greaves Travel. He is a graduate of Delhi University.
20+ years in travelBuilt LBF IndiaMondee & FareportalDelhi University
Financial Controller
Adrian Myram
Adrian is a Chartered Accountant who qualified with KPMG in the UK and has 25+ years of finance and operations experience.
As group internal audit manager for Britax International plc he travelled extensively evaluating financial controls, before becoming Director of Finance and Administration at a subsidiary manufacturing aircraft interiors. He has since spent eight years in online marketing in medical tourism, and holds a BSc in Business Economics and Accounting from the University of Southampton.
Chartered AccountantQualified with KPMG UK25+ years in financeUniversity of Southampton
Speaking your language
Dedicated language specialists.
We serve travelers from most parts of the world, and keep adding language competency to our teams.
EnglishEnglish
EspañolSpanish
PortuguêsPortuguese
FrançaisFrench
中文Chinese
ไทยThai
How we work
Built around the traveler, around the clock.
From the first call to the last refund, specialist teams keep every trip moving.
01
24/7/365 contact centers
Real agents on the line at any hour, without long waits or endless phone menus.
02
Always-on chat desks
Quick questions answered instantly, day or night.
03
Rates & contracting
Dedicated teams secure the most competitive fares, hotel rates and car rentals.
04
Post-booking care
Exchanges, refunds and cancellations handled by the same team that booked your trip.
Careers
Grow with a team that loves travel.
We’re hiring voice-based travel agents, and we’re always glad to meet great people in language support, technology and more.
- Learn fast, with hands-on exposure to travel technology
- Work across brands, markets and time zones
- A friendly, family-oriented culture
Fun @ LBF
A happy place we all look forward to.
Team LBF creates and keeps an atmosphere of fun at work, because people who enjoy the journey take better care of yours.
Life at LBF
Work, done the happy way.
Celebrations, team moments, outings and the causes we show up for.
Careers
View careers Want to be in the next photo?
We’re hiring voice-based travel agents who love helping people travel.
Get in touch
Talk to a real person, any hour.
Reach our 24/7 multilingual travel desk, start a partnership conversation, or just say hello. We'll point you to the right team.
24/7Travel desk
4Global offices
6Languages
How can we help?
We're here around the clock.
Call, write or visit. A real person replies, whatever your time zone.
24/7 travel desk+1 (858) 429-7599Email uscontact@lbftravel.comVisit our HQ · Suite 2104545 Murphy Canyon Road, San Diego
Media, HR & corporate affairsLinda TaylorHuman Resources & Corporate Affairs · +1 (858) 429-7599
Write to us
Tell us how we can help.
No forms and no queues. Email us directly and a real person will pick it up, whatever your time zone.
Helpful to include- Your booking reference or travel dates, if you have them
- Where you’re going and who’s traveling
- The best number to reach you
Our offices
Find us around the world.
Headquartered in San Diego, with centers across Asia and a UK presence on the way.
Global headquartersSan Diego
local time
- 4545 Murphy Canyon Road, Suite 210, San Diego, CA 92123, USA
- +1 (858) 429-7599
- contact@lbftravel.com
ThailandBangkok
local time
- 33/1 Sukhumvit 63 Road, Klongton-Nua, Vadhana, Bangkok 10110
- +66 2 714 7336
IndiaNew Delhi
local time
- Unit 203–212, Second Floor, HL Wings, Pocket 4, Sector 11, Dwarka, New Delhi 110075
- +91 11 4557 7700
IndiaMohali
local time
- 203, Tower A, Bestech Business Tower, Sector 66, SAS Nagar, Mohali, Punjab 160059
- +91 172 5090 2222
Coming soonUnited Kingdom
local time
- Our global expansion plan includes a presence in the UK market.
Careers
Your voice can take travelers places.
We’re hiring voice-based travel agents across our contact centers. If you love helping people and you shine on the phone, we’d love to hear from you.
What we look for
- Clear, confident spoken English; more languages are a plus
- A warm, patient phone manner and a knack for problem-solving
- Sales or customer-service experience; travel or GDS knowledge is a bonus
- Readiness to work shifts in a 24/7 team
Email your CV
Attach your CV and tell us your preferred location. We review every application.
Good to know
Frequently asked questions.
A few quick answers — and a real person whenever you need one.
Call the 24/7 deskHow can I book with LBF Travel?
Whatever suits you — email, live chat, online, phone, or one of our mobile apps. A real travel agent is available 24 hours a day, 7 days a week.
Can you beat a fare I’ve found?
Challenge us. Share your itinerary and the price you’ve found by phone or email, and our experts will do their very best to beat it on price, value or both.
What can I book through LBF?
Air tickets, hotel rooms, rental cars, holiday packages, cruises and travel insurance — plus ancillaries like preferred seats, baggage and meals, all under one roof.
Do you support travelers in my language?
Our teams include dedicated specialists in English, Spanish, Portuguese, French, Chinese and Thai — and we're always adding more language competency.
Is help really available 24/7?
Yes. Our multilingual contact centers run around the clock, so there's always someone to plan, book or fix a trip — whatever the time zone.
Do you work with consolidators and suppliers?
Yes. Consolidators, airlines, hotels and other suppliers can partner with us to sell their products through our brands and 24/7 contact centers. Email contact@lbftravel.com with the subject “Partnership inquiry”.
Which consumer brands does LBF own?
LBF Travel owns and manages SmartFares, Travelation, CheapFlightNow and JetUpFront — reaching more than 20 million travelers every month.